gBETA is run by the same team behind nationally ranked startup accelerator gener8tor.


Maggie Brickerman

Managing Director

Maggie came to gener8tor after ten years of working for Wisconsin political organizations and campaigns, where she gained extensive experience starting things from scratch, building high-functioning teams and managing big budgets.

A Wisconsin native, Maggie graduated Phi Beta Kappa from the University of Wisconsin-Madison in 2008.



Abby Taubner

Managing Director

Abby is a graduate of the University of Wisconsin-Madison, where she earned her BBA in Marketing. She initially joined the gener8tor team for two programs as an Associate where she worked directly with gener8tor’s startups making sales calls, creating content, filling sales funnels and developing marketing strategies.

After graduating from the University of Wisconsin-Madison, Abby came on full-time and spent two years as gener8tor's Program Manager.



Ngoc Nhi Le

Director, gBETA Madison

Nhi brings years of experience with patenting and commercializing academic research to the gener8tor team. After graduating from the Georgia Institute of Technology (BS in Materials Science and Engineering and BS in Biomedical Engineering), she moved to Madison to complete her PhD in Materials Science at the University of Wisconsin-Madison.

Over the past 10 years, Nhi has also worked extensively with underserved communities through nonprofit involvement with the Graduate Engineering Research Scholars, Gates Millennium Scholars Program, and AmeriCorps Jumpstart.



Ben Stanley

Director, gBETA Milwaukee

Ben joined the gener8tor team after four years in journalism, during which he wrote in-depth stories about a variety of industries and issues, including business, local government and healthcare. Most recently, Ben was a reporter at BizTimes Milwaukee, where he wrote about startups and entrepreneurs in southeastern Wisconsin.

Ben studied English and writing at Marquette University.



Eric Martell

Director, gBETA Minneapolis
Managing Director, gener8tor Minnesota

Eric is a true product of gener8tor; he co-founded EatStreet, a member of gener8tor's first accelerator cohort. After seven years of growing EatStreet, Eric moved to the other side of the table and joined the gener8tor team.

During Eric's tenure at EatStreet, the company raised $40M of private funding, expanded to power the online ordering of 15,000 restaurants nationwide and sold millions of pizzas, subs and wings to hungry people everywhere.

Eric received degrees in Computer Sciences and Computer Engineering from the University of Wisconsin-Madison in 2012. He was an Ernst and Young Entrepreneur of the Year finalist in 2015.