gBETA is run by the same team behind nationally ranked startup accelerator gener8tor.


Maggie Brickerman

Managing Director

Maggie came to gener8tor after ten years of working for Wisconsin political organizations and campaigns, where she gained extensive experience starting things from scratch, building high-functioning teams and managing big budgets.

A Wisconsin native, Maggie graduated Phi Beta Kappa from the University of Wisconsin-Madison in 2008.



Abby Taubner

Managing Director

Abby is a graduate of the University of Wisconsin-Madison, where she earned her BBA in Marketing. She initially joined the gener8tor team for two programs as an Associate where she worked directly with gener8tor’s startups making sales calls, creating content, filling sales funnels and developing marketing strategies.

After graduating from the University of Wisconsin-Madison, Abby came on full-time and spent two years as gener8tor's Program Manager.



Ngoc Nhi Le

Director, gBETA Madison

Nhi brings years of experience with patenting and commercializing academic research to the gener8tor team. After graduating from the Georgia Institute of Technology (BS in Materials Science and Engineering and BS in Biomedical Engineering), she moved to Madison to complete her PhD in Materials Science at the University of Wisconsin-Madison.

Over the past 10 years, Nhi has also worked extensively with underserved communities through nonprofit involvement with the Graduate Engineering Research Scholars, Gates Millennium Scholars Program, and AmeriCorps Jumpstart.



Ben Stanley

Director, gBETA Milwaukee

Ben joined the gener8tor team after four years in journalism, during which he wrote in-depth stories about a variety of industries and issues, including business, local government and healthcare. Most recently, Ben was a reporter at BizTimes Milwaukee, where he wrote about startups and entrepreneurs in southeastern Wisconsin.

Ben studied English and writing at Marquette University.



Eric Martell

Director, gBETA Minneapolis
Managing Director, gener8tor Minnesota

Eric is a true product of gener8tor; he co-founded EatStreet, a member of gener8tor's first accelerator cohort. After seven years of growing EatStreet, Eric moved to the other side of the table and joined the gener8tor team.

During Eric's tenure at EatStreet, the company raised $40M of private funding, expanded to power the online ordering of 15,000 restaurants nationwide and sold millions of pizzas, subs and wings to hungry people everywhere.

Eric received degrees in Computer Sciences and Computer Engineering from the University of Wisconsin-Madison in 2012. He was an Ernst and Young Entrepreneur of the Year finalist in 2015.



Adam Choe

Director, gBETA Minneapolis

Adam came to gener8tor after 6 years of industry, and 2 years of academic research experience. Adam's industry experience included roles at companies such as Nestle Healthcare, WuXi AppTec and St. Jude Medical (now Abbott). Adam then transitioned to the University of Minnesota for back to back research fellowships (the first in Innovation and the second in Noninvasive Neuromodulation). Over the past 8 years, he has worked with new technologies in Medtech ranging from class III devices to software. 

Adam received his Bachelor of Science in Conservation Biology and Biology from the University of Wisconsin-Madison in 2010. He went on to receive his Master of Science in Medical Device Innovation from the University of Minnesota in 2016. 



Phil Fonfara

Director, gBETA Beloit

As a teen Phil started his first business which he successfully ran for five years during the summer months, before joining New North where he managed the Fast Forward startup accelerator program for two years. Most recently Phil worked in commercial banking in the Appleton area before joining the gener8tor team. 

A Wisconsin native, Phil received degrees in Business Administration and Economics from St. Norbert College. 



Chelsea Linder

Director, gBETA Indy

Chelsea joined the gener8tor team after managing the corporate innovation and incubation center at a private equity firm in Indianapolis. Prior to that role she was an operations manager for product and engineering at Angie’s List, where she discovered a passion for Design Thinking and customer-centered value creation. 

Chelsea graduated from Butler University in 2011 with BAs in International Studies, Spanish, and Anthropology.