gBETA is run by the same team behind nationally ranked startup accelerator gener8tor.


Maggie Brickerman

Managing Director

Maggie came to gener8tor after ten years of working for Wisconsin political organizations and campaigns, where she gained extensive experience starting things from scratch, building high-functioning teams and managing big budgets.

A Wisconsin native, Maggie graduated Phi Beta Kappa from the University of Wisconsin-Madison in 2008.



Abby Taubner

Managing Director

Abby started her career at gener8tor, initially as an Associate working directly with gener8tor’s startups. After graduating with a BBA in Marketing from the University of Wisconsin-Madison in 2014, Abby joined the team full-time and spent two years as gener8tor's Program Manager before focusing her efforts on gBETA. 



Ngoc Nhi Le

Director, gBETA Madison

Nhi brings years of experience with patenting and commercializing academic research to the gener8tor team. After graduating from the Georgia Institute of Technology (BS in Materials Science and Engineering and BS in Biomedical Engineering), she moved to Madison to complete her PhD in Materials Science at the University of Wisconsin-Madison.

Over the past 10 years, Nhi has also worked extensively with underserved communities through nonprofit involvement with the Graduate Engineering Research Scholars, Gates Millennium Scholars Program, and AmeriCorps Jumpstart.



Ben Stanley

Director, gBETA Milwaukee
Managing Director, gALPHA

Ben joined the gener8tor team after four years in journalism, during which he wrote in-depth stories about a variety of industries and issues, including business, local government and healthcare. Most recently, Ben was a reporter at BizTimes Milwaukee, where he wrote about startups and entrepreneurs in southeastern Wisconsin.

Ben studied English and writing at Marquette University.



Adam Choe

Director, gBETA Medtech

Adam came to gener8tor after 6 years of industry, and 2 years of academic research experience. Adam's industry experience included roles at companies such as Nestle Healthcare, WuXi AppTec and St. Jude Medical (now Abbott). Adam then transitioned to the University of Minnesota for back to back research fellowships (the first in Innovation and the second in Noninvasive Neuromodulation). Over the past 8 years, he has worked with new technologies in Medtech ranging from class III devices to software. 

Adam received his Bachelor of Science in Conservation Biology and Biology from the University of Wisconsin-Madison in 2010. He went on to receive his Master of Science in Medical Device Innovation from the University of Minnesota in 2016. 



Sibi Murugesan

Director, gBETA Minneapolis

Sibi has been building and supporting entrepreneurs for years. After helping lead Co-lab, a nationally-recognized startup incubator for students, Sibi worked in Best Buy's Strategic Growth Office, where he identified, built and launched $1B growth strategies for the Fortune 100 technology retailer. He's also a Startup Mentor for Junior Achievement as well as a Program Facilitator for Startup Weekend, organizations built to enable early-stage founders to accelerate their growth.

Born in India, he graduated from the University of Minnesota with a degree in Business Strategy and Applied Economics and has lived all over the U.S. 



Phil Fonfara

Director, gBETA Beloit

As a teen Phil started his first business which he successfully ran for five years during the summer months, before joining New North where he managed the Fast Forward startup accelerator program for two years. Most recently Phil worked in commercial banking in the Appleton area before joining the gener8tor team. 

A Wisconsin native, Phil received degrees in Business Administration and Economics from St. Norbert College. 



Chelsea Linder

Director, gBETA Indy

Chelsea joined the gener8tor team after managing the corporate innovation and incubation center at a private equity firm in Indianapolis. Prior to that role she was an operations manager for product and engineering at Angie’s List, where she discovered a passion for Design Thinking and customer-centered value creation. 

Chelsea graduated from Butler University in 2011 with BAs in International Studies, Spanish, and Anthropology.



Jeff Boeh

Director, gBETA Cincy
Managing Director, The Brandery

Jeff joined the gener8tor team through the recent partnership with The Brandery. Jeff was The Brandery's Program Manager in 2017. Prior, Jeff spent two and a half years as the Program Manager for The Iron Yard's Digital Health Accelerator in Spartanburg, SC. He then returned to Cincinnati and launched The Iron Yard's code school campus.



Adrienne Palm

Director, gBETA Northeast Wisconsin

Adrienne’s path to the gener8tor team was borne out of her work in economic development, specifically launching new talent attraction and retention strategies at the Fox Cities Chamber of Commerce and Fox Cities Regional Partnership. The ideation and implementation of intrapreneurial, community-wide programs such as Bazaar After Dark Night Market, Fox Cities Soup, Fox Cities YP Week and The Artery helped ignite her interest and participation in the local startup community. During her 3.5 year tenure at the Fox Cities Chamber of Commerce, participation in Pulse Young Professionals Network grew by 2006% and became financially self sustaining.   

Adrienne has past experience in business development, the nonprofit sector and social innovation via participation in the final cohort of Millennial Trains Project, a national social innovation incubator. Adrienne studied dance at The University of the Arts in Philadelphia.